About
 

BACKSTORY

In French "petite histoire" is the backstory between lovers: it is the narrative that entwines them, the palpable tension that defines them.

PETITE HISTOIRE is a line of all-natural fragrances drawing inspiration from global settings and the emotions we feel with those we love.

Our all-natural perfumes are formulated to the standards of ISO 9235, as defined by the International Fragrance Association (IFRA), which defines natural aromatic raw materials as being physically obtained from plants using distillation, expression, and extraction.

 

Much like people, natural ingredients are affected by their environments: the weather, soil, and even the elevation can all impact scent. As such, one plant can yield a variety of nuanced aromas: if it were a song, the music would be the same, but the lyrics would be entirely different.  Petite Histoire embraces these differences, sourcing materials from around the globe to create wildly seductive fragrances. While our formulas remain the same, the inherent variation of all-natural ingredients ensures the love affair is uniquely yours.

Petite Histoire returns to the roots of perfumery to create contemporary fragrances with 100% natural ingredients.

 

A Few Thoughts On "Green" and "Clean"

"Natural" doesn't always mean safer; synthetic isn't a synonym for toxic. If you're allergic to lavender, a safely formulated synthetic is going to be the best option for you. I believe the issue of natural vs synthetic is a highly complex and nuanced topic, too often reduced to over-simplified terms based more on fear than fact.

I've heard if you can't pronounce it, it's bad for you. I can't pronounce anything on the menu in Copenhagen (I adore the city), but I don't think a kanelsnegl will kill me—it's a cinnamon bun, after all. Likewise, when it comes to ingredients, communication and education are critical to understanding.

So we're working with EU guidelines to formulate our scents, meaning our safety and allergen standards are the highest in the world. I chose IFRA ISO 9235 as our formulating guideline because it's the clearest definition of "natural" I could find. I think a little mystery is sexy, but I also want to be on the same page.

"Green" and "clean" are trendy terms, but they're vague and relatively meaningless, as both are unregulated. So what do they mean to me?

Our ingredients are from certified sustainable suppliers, who invest not only in crops, but in the communities that nurture them. Our boxes are designed to be keepsakes but are made from recyclable materials; built to last, they're also biodegradable, so they won't linger for hundreds of years in a landfill. Our papers are FSC certified, ensuring the forests they come from are sustainably managed. Our glass and aluminum bottles are easily recyclable.

I want to create with intention, focusing not only on detail, but on overall impact. I believe in the magic of naturals, and I believe in doing things things the right way, even if it's more difficult.