100% NATURAL

For the lover you'll become.

Formulated to the standards of International Fragrance Association (IFRA) ISO Norm 9235, our natural raw materials are defined as being physically obtained from plants using distillation, expression, and extraction.

FEATURED PRESS

4 natural perfume labels changing the game

VOGUE PARIS

an innovative collection

LONDON FINANCIAL TIMES

100% natural

BEAUTIFUL INGREDIENTS

Formulated to the standards of International Fragrance Association (IFRA) ISO Norm 9235, our natural raw materials are defined as being physically obtained from plants using distillation, expression, and extraction.

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THE BACKSTORY

In French "petite histoire" is the backstory between lovers: the narrative that entwines them, the palpable tension that defines them. We're inspired by global settings and the emotions we feel with those we love.

INGREDIENTS

Like people, natural ingredients are affected by their environment: weather, soil, and elevation can all impact scent. Because of this, a single plant is capable of producing a variety of nuanced aromas.

WILDLY SEDUCTIVE

We source materials from around the world to create wildly seductive scents. While our formulas remain the same, the inherent variation of natural ingredients ensures the love affair is uniquely yours.

A Few thouGHtS

GREEN & CLEAN

"Green" and "clean" are trendy terms, but they're vague and relatively meaningless, as both are unregulated. So what do they mean to us?

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AS SEEN IN

MADE IN

NEW YORK

A city of concrete and chrome might not seem the place for a natural perfume line, but it wouldn't have blossomed anywhere else... 

THE BACKSTORY

FOLLOW THE JOURNEY